Name: Jacob Simons
Title: Experience Design Director
Company: NBBJ
Which of your designs or
projects are you most excited about right now?
Which single
project? I can’t do it. The diversity
of our work is what excites me most. From tech clients changing the world as we
know it; to the Ladybug House, which will meet our country’s desperate need for
palliative care for children and their families; to a power utility company’s substation
that will connect the community with their natural resources and environment, NBBJ’s
work is massively diverse. Without such broad challenge, I would feel my impact
and value was being restricted.
Tell
us three words that embody your design philosophy.
People. Purpose.
Delight.
What's your favorite place
in the Pacific Northwest?
The many profoundly
beautiful forests that spread across our land. I grew up exploring “the woods”
just off my family’s property on Reeds Lake in Grand Rapids, Michigan, and it
has always held a special place in my heart. The forest is alive and filled
with curiosities; I would spend entire days exploring and building. To this
day, it makes me tear up to think of how great those days were, and I seek the
forest often for inspiration and reflection.
Who or what are you inspired
by right now?
Art. The
creative confidence and freedom exhibited by an artist is unparalleled. As a
designer, many of my works are founded in highly rational principles like
increasing productivity for a workforce, enhancing business returns for investors,
reducing errors for clinicians… all highly valuable pursuits. However, a
passionate and committed pursuit of more humanistic and primal values, such as meaning
and delight, has captivated my attention. More difficult to quantify, of
course, but they are likely the experiences that make life worth living.
What do you think
of the color gray?
Love it. Some of
the most beautiful things in the world don’t demand attention.
Image by: cocofoto.com
Image by: cocofoto.com
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