Category: Lobby/Commercial
Design: Vida Design
Location: Portland
Goal: Hired by Capstone Partners to decorate the interiors of the
new Burnside 26 apartments, Portland’s Vida Design aimed to create an inviting entry
lobby that would reflect—and attract—the broad age range of the eastside
demographic. It’s the first thing guests and residents see when they enter the
building, so designer Rachel Sowieja and her team designed the space to be more
than just a seating area, but a gathering place where locals can work on their
computers, read a paper, or get to know their neighbors.
Inspiration: “We took the neighborhood culture into account,” says Sowieja of the gentrifying and diverse Burnside. “Vida headquarters is located only a
few miles from the property, so we were able to obtain a keen understanding of
the community and overall aesthetics. Much of our inspiration came from two
popular TV shows, Mad Men and Portlandia, so the interiors are a mix of midcentury
modern and Portland rustic charm.”
Breakdown: The Vida team drew in midcentury-inspired furniture including colorful
chairs and a gray sofa from Joybird. The fireplace has a concrete hearth;
surrounding walls are clad in Accoya wood, adding texture and blending with the
neutral palette. The central table was designed by Vida and locally made
by Sublime Design. The rug, an unexpected bohemian detail made from
patched-together antique Turkish rugs, was ordered through Etsy and came
directly from Istanbul, Turkey. Michi Design, of Bend, Oregon, crafted the drum
light overhead.
Get the Look: “Make the fireplace the focal point and instead of hanging
artwork above it, flank vibrant and bold abstract pieces on either side,”
advises Sowieja. “Mix midcentury elements with older, antique pieces—such as the
antique rug—and newer, more modern items. Make sure you incorporate a few items
in a similar aesthetic. The commonality of the midcentury sofa and goldenrod chairs
help pull this look together, creating a cohesive yet eclectic
look.”
Image Courtesy of
Shelsi Lindquist Photography.
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