Name: Nishika de Rosairo
Title: CEO and Creative Director
Company: dE ROSAIRO
Which of your projects are
you most excited about right now?
dE
ROSAIRO was built around the premise of “look, feel, lead,” which basically
means that how we look is how we feel is how we lead. I think we sometimes
forget the psychology behind clothing and the powerful role it can play in evoking
emotions and elevating behavior. Right now at dE ROSAIRO we’ve just started researching
a non-profit angle that will start to tap into this space, which I’m very
excited about. More to come!
Tell us three words that
embody your design philosophy.
Power.
“Desk 2 Dusk.” Everyday luxury.
What is your favorite place
in the Pacific Northwest?
Seattle
is one of my favorite cities in the world because it was my first point of
entry to the U.S. back in 2003 when I came to the University of Washington from
New Zealand to partake in a business case competition. I returned to Seattle in
2005 for my MBA at the University of Washington, and even to this date, every
time I visit Seattle (which is often) I become nostalgic just walking downtown,
or through the U.W. campus, or anytime I see the views of the gorgeous city
from the I-5 driving south.
Who or what are you inspired
by right now?
My
inspiration is a constant flow between a few strong tenets: freedom of
expression, discovery, cultural identities, perspective, and fluid
relationships. Right now I’m inspired by the very notion of life and why we do the
things we do, why we feel the way we feel, and the way in which we hold the
power to influence and change the emotions and behaviors of ourselves and others.
What do you think of the
color gray?
My
go-to colors are grays, blacks, whites, and sometimes navy. I think gray is a
sophisticated color that spans many moods and feelings. It’s sexy, almost
unexpected, and mysterious.
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